| This study discusses the changes in consumer behavior in the purchase of music from the purchase of music in physical recording into purchases in digital form. Digital music sales greatly influenced the sale of physical recordings in Indonesia that some big physical music seller stores in Indonesia went bankrupt, affecting the music industry in Indonesia. The decline in sales is also affected by piracy of recordings in Indonesia in the form of piracy of digital footage and piracy over the internet. But there's another phenomenon that's going on behind the bankruptcy of the big physical record stores there are some independent stores that sell the recordings of the phonograph record. It turned out that in the overseas recordings of physical recordings of LPs also experienced a resurgence backed by record sales of many records. |