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User's Preference of Web Page Length (article of International Journal of Research and Reviews in Computer Science; Vol. 2, Iss. 1, (Mar 2011) p. 180-185)
Bibliografi
Author:
Santosa, Paulus Insap
Topik:
page length
;
paper roll
;
window
;
textbook
;
scrolling
Bahasa:
(EN )
Penerbit:
Kohat University of Science and Technology (KUST)
Tempat Terbit:
Kohat
Tahun Terbit:
2011
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Fulltext:
User Preference of Web Page Length.pdf
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Abstract
One factor that affects the comfort of person reading information presented in a Web site is the length of the information displayed on a Web page. Bad influence caused by a lengthy Web page is that users feel lost in a 'jungle of information'. This research was conducted to determine the user's preference on the length of web pages. Three metaphors were used in this study to display information on web pages and how to access it: paper roll, window, and textbook. The research method employed in this research was experiment followed by post experiment survey. Respondents who voluntarily participated in this study amounted to 326 persons. The number of responses that was used in the final data analysis was 311, while 15 others were declared invalid because they were incomplete. Of the five hypotheses, four of them were, and the rest was not, supported by the collected data.
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