Presuppositions in english written advertisements on tempo magazine  

Oleh:

Cahyono, Setyo Prasiyanto

Jenis: Article from Proceeding
Dalam koleksi: Seventh Conference on English Studies ( CONEST 7), Jakarta, 26-27 November 2010, page 151-154.
Topik: advertisement; pragmatics; presupposition
Fulltext: page 27.pdf (125.17KB)

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Perpustakaan PKBB Nomor Panggil: 406 CES 7 Non-tandon: tidak ada Tandon: 1

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Pragmatics starts out from an active conception of language as being used. Pragmatics is where the action is; what is the action? Clearly, the above ad is an attempt to ‘sell’ something: a cocktail bar, a particular ambience, a particular clientele, a promise of a good times, and so on. The ad invites us in, so to speak. As a result, it could produce many different opinions from different people. It is believed that people will give their own opinions based on a fact they see or read. In the other words, it may be called as a presupposition. Presupposition was developed in semantic environment, but it does not hold up to pragmatic expectations. Semantic presuppositions deal with truth or falsity. In line with the statement above, there are three objectives of this paper the first is to explore pragmatic presuppositions that exist in the English written advertisements (types of pragmatics), the second is to depict the types of presupposition found in Tempo magazine.

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