Airbus Versus Boeing The Super-jumbo of All Gambles  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 374 no. 8410 (Jan. 2005), page 55-56.
Topik: Aircraft industry; product introduction; marketing; airline industry; many companies

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.63 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Sir Richard Branson, founder of Virgin Atlantic, flew to Toulouse for the unveiling of his latest choice, the Airbus A380. This is the biggest passenger jet the world has seen, built to carry at least 555 passengers. Branson has decided, along with 13 other airline bosses (so far), that the A380 is going to make him money. At a spectacular two-hour show featuring dancers, trapeze artists, fountains and holographic planes, 4,500 guests saw the aircraft, with its double-decked body and curving wings, unveiled in gleaming white. But once the show was over and the celebrating politicians gone, the real work continued: to persuade the world's leading airlines that this is the plane to transform air travel, as the original jumbo, the Boeing 747, did 35 years ago - and that it is not a commercial dud like Concorde.

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