Target The Almost Rich  

Oleh:

Johnson, Brian A. ; Nunes, Paul F.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 6 (2002), page 22-27.
Topik: TARGET MARKETING; market definition; market positioning; marketing implementation; marketing strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Marketers have masterfully targeted the middle class and the very rich, but a breed of consumer is flying under their radar - those who aren't truly wealthy but still rank in the top 20 % of earners. Three tactics can help companies reach the "almost rich."

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