Target The Almost Rich  

Oleh:

Johnson, Brian A. ; Nunes, Paul F.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 80 no. 6 (2002), page 22-27.
Topik: TARGET MARKETING; market definition; market positioning; marketing implementation; marketing strategy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Marketers have masterfully targeted the middle class and the very rich, but a breed of consumer is flying under their radar - those who aren't truly wealthy but still rank in the top 20 % of earners. Three tactics can help companies reach the "almost rich."

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