A Critical Review of the E-Satisfaction Literature  

Oleh:

Chen, Qimei ; Rodgers, Shelly ; He, Yi

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 52 no. 01 (Sep. 2008), page 38-59.
Topik: E-Satisfaction; Customer Satisfaction; Electronic Commerce; Web Site Quality; Satisfaction Measure.
Fulltext: 04. A Critical Review of the E-Satisfaction Literature.pdf (119.2KB)

Isi artikel

User satisfaction is essential to the success of any Web site. Satisfaction with electronic environments, or e-satisfaction, drives traffic to Web sites and encourages repeated use of a site. However, the e-satisfaction literature has not been critically examined to assess e-satisfaction scales that currently exist in an effort to determine potential gaps or opportunities for future research. The present study is intended to critically review the existing e-satisfaction literature. We identify problems in defining and measuring e-satisfaction and offer directions for future research.

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