Maneuver Warfare : Can Modern Military Strategy Lead You to Victory ?  

Oleh:

Santamaria, Jason A. ; Clemons, Eric

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 4 (2002), page 56-65.
Topik: military; competition; competitive advantage; competitive decision making; strategic planning; strategy implementation

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Business has undergone a dramatic transformation in recent years. So has warfare. Every executive knows firsthand the daunting challenges of the 21st century business environment : disruptive change, fleeting opportunities, an overall sense of uncertainty and disorder. Although military commanders have long faced such challenges on the battlefield, meeting them has become more difficult in today's world of electronic weaponry, blurred battle lines, and amorphous enemies. In this article, Eric Clemons and Jason Santamaria lay out the concept of maneuver warfare - a philosophy tailor - made for today's uncertain combat environment - and analyze its applicability to business. Maneuver warfare isn't designed to destroy an adversary. Rather, it's used to render an enemy unable to fight as an effective, coordinated whole. This approach recognizes that it is impossible to control disorder and uncertainty ; thus, the only viable option is to use those forces against your opponent. The authors have distilled seven guiding elements of maneuver warfare : targeting critical vulnerabilities, boldness, surprise, focus, decentralized decision making, rapid tempo, and combined arms. They illustrate each element with examples from both the military and corporate arenas. Although warfare often seems a facile metaphor for business, the authors argue that the principles of maneuver warfare are relevant to business strategy because they have been developed to address conditions that mirror those facing today's executives. Furthermore, the approach - with its focus not on overpowering a rival but on outflanking him, targeting his weaknesses, and rendering him unable to analyze the situation - can help achieve a decisive advantage with a minimal deployment of resources.

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