Analisis Efektivitas Iklan di Situs Lokal untuk Meningkatkan Brand A Wareness  

Oleh:

Ramanda, Restu ; Sutranta ; Abdurachman, Edi

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 5 no. 2 (Nov. 2010), page 165-179.
Topik: Effectiveness; Advertising; Communications; Site characteristics; Reference; Brand awareness
Fulltext: 165-179.pdf (16.89MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: T39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

The use of technology in Indonesia, particularly information technology is growing continuously. People are increasingly realizing the importance of the role and functions of information technology in helping their business processes. So it is not surprising that we can see the use of the information technology in various fields. Besides being used to assist in operational activities such as simplifying the process and reduce costs, information technology is used as part of a new strategy implemented in certain company. The company uses the Internet as a way to build brand awareness to their customers. By knowing the level of effectiveness of advertising on the internet on brand awareness of a product/service, it is expected that it can provide valuable information for the company in formulating strategy and doing market communication options in order to be well accepted by consumers. This research was done with the target population is the consumers which are the Internet users in Jakarta. This is doing so, due to information technology and infrastructure in Jakarta relatively more advance compare to other cities in Indonesia.

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