Brand Equity Fakultas Ekonomi Universitas "X" (Studi Kasus Wilayah Jakarta)  

Oleh:

Soelasih, Yasintha ; Hidayat, Herlin ; Suhaily, Lily ; Fara D., Ch. ; Dwinita L., Th.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Ekonomi dan Bisnis; Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya vol. 1 no. 1 (Des. 2010), page 86-100.
Topik: Brand Awareness; Brand Association; Perceived Quality; Brand Loyaty; dan Brand Equity; JABFUNG-YAS-2017-05; JABFUNG-CHF-2017-04
Fulltext: Yasintha Soelasihros - text optim.pdf (423.87KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The purposed of this research is to know brand equity in University "X" Faculty Economy. Method used for analysis is means score, correlation and regression. Sample is 346 respondents. The result shows that mean score value of variables in which searched is more than 4, this means that respondents agree enough for statement in questioner. Correlation for variables searched shows there is relation between variables. Regression result shows that brand awareness variable and brand association have no impact toward brand equity, while perceived quality and brand loyalty have impact toward brand equity.

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