Web Site Design : Hypertext Aesthetics and Visual Sociology  

Oleh:

Papson, Stephen ; Goldman, Robert ; Kersey, Noah

Jenis: Article from Journal - e-Journal
Dalam koleksi: American Behavioral Scientist vol. 47 no. 12 (Aug. 2004), page 1617-1643.
Topik: Globalization; Advertising; Hypertext; Branding; Cpital
Fulltext: 08. Web Site Design - Hypertext Aesthetics and Visual Sociology.pdf (3.43MB)

Isi artikel

This article reflects on the construction of theWeb site Landscapes of Capital: Representing Time, Space, and Globalization in Corporate Advertising (http://it.stlawu.edu/global/), which maps the relationship of corporate advertising to the political economy. Using a data set of more than 900 commercials, the site maps how Capital represents itself unfolding across emergent economic, social, and cultural formations. This article focuses on the relationship of the formal elements of the site to the epistemology of hypertext. First, the theoretical claim that the medium of hypertext shifts the power from author to reader because of its nonlinear design is reflected on. Second, the limits of hypertext/hypermedia as a spatial map to theorize the relationship of corporate representations to changing social and economic formations are explored. Third, the process ofWeb site design as a form of bricolage is investigated. Finally, the relationship of hypertext/hypermedia to academic scholarship is commented on.

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