Detail Analisis pengaruh self concept, group conformity, attitude, brand association dan brand image terhadap minat beli pakaian dalam negeri (dipresentasikan di dalam Seminar Nasional dan Call for Paper Forum Manajemen Indonesia ke-7 Jakarta, 10-12 November 2015) Bibliografi Author: Soelasih, Yasintha Topik: self concept; group conformity; attitude; brand association and brand image influence; JABFUNG-YAS-2017-14 Bahasa: (ID )     Penerbit: Forum Manajemen Indonesia     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Papers/Makalah - pada seminar nasional Fulltext: FMI 2015 B14 - text.pdf (707.69KB; 8 download) Buku FMI 2015.pdf (6.45MB; 0 download) Abstract According to Globalization era and AFTA Agreement that will start et the end of December 2015, many multinational companies especially from ASEAN countries vying to market their product to countries as a member of ASEAN. One of the countries is Indonesia. Nowadays Indonesian economic growth, declining and many consumers like to buy foreing product especially clothing. Based on this condition, this research investigate the influence of self concept, group conformity, attitude, brand association and brand image toward purchase intention of domestic clothing. 53 questionnaires were distributed to undergraduate students using random sampling. The result shows that simidtaniouly self concept, group conformity, altitude, brand association and brand image influence purchase intention of domestic clothing, but partially self concept, group conformity, brand association and brand image not influence purchase intention of domestic clothing, but only attitude influences purchase intention of domestic clothing. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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