Detail Analisis Pengaruh Kenyamanan Kepercayaan, Kualitas Website Dan Kepuasan Pelanggan Terhadap Minat Beli Pada Online Travel Agent (OTA) Bibliografi Author: Novianti ; Sukwadi, Ronald (Advisor) Topik: Convenience; Trust; Website Quality; Purchase Intention; Structural Equation Modeling. Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2017     Jenis: Theses - Undergraduate Thesis Fulltext: Novianti's Undergraduate Theses.pdf (4.46MB; 82 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1326 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract A large number of internet users in Indonesia make industry players see the opportunity as a place to market their products. The tourism industry is one of the industries that use the Internet to market their products. No wonder that in recent years there are a lot of new e-commerce, especially in the tourism industry, which is an online travel agent (OTA). There are a lot of online travel agent (OTA) in Indonesia that cause a tougher competition to attract intention from customers to purchase online travel agent (OTA). This research is aims to determine the influence of convenience, trust and website quality with customer satisfaction as mediator on online travel agent (OTA). Techniques used for sampling is non-probability sampling with purposive or judgemental sampling. Data processing is perform by using Structural Equation Modeling (SEM) with AMOS 17. Research result are convenience directly and indirectly with customer satisfaction as mediator have positive influence on purchase intention with p value 0.000 and 0.0009, trust and website quality indirectly with customer satisfaction as mediator have positive influence on purchase intention with p value 0.0518 and 0.013. However, the impact of trust and website quality on purchase intention are not significant. From that result some variables should beimprove. Managerial implications of these result are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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