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How to Measure Anything: Finding the Value of "Intangibles" in Business
Bibliografi
Author:
Hubbard, Douglas W.
Topik:
measure
;
intangible property valuation
Bahasa:
(EN )
ISBN:
978-0-470-53939-2
Edisi:
2nd
Penerbit:
John Wiley & Sons, Inc.
Tempat Terbit:
Canada
Tahun Terbit:
2010
Jenis:
Books - E-Book
Fulltext:
How To Measure Anything 2nd Ed.pdf
(2,78MB;
3 download
)
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Abstrak
Finding the answers to most questions usually begins with measuring. But when it comes to answering questions that plague business and society – Will this new product succeed? Will that company fail? How valuable is a human life? – the usual tools of measurement fall short. Metrics expert Douglas W. Hubbard offers a logical, reasoned explanation of how to assign a dimension to anything, especially intangibles or “soft” issues.
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