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Detail Koleksi
BukuHow to Measure Anything: Finding the Value of "Intangibles" in Business
Bibliografi
Author: Hubbard, Douglas W.
Topik: measure; intangible property valuation
Bahasa: (EN )    ISBN: 978-0-470-53939-2    Edisi: 2nd    
Penerbit: John Wiley & Sons, Inc.     Tempat Terbit: Canada    Tahun Terbit: 2010    
Jenis: Books - E-Book
Fulltext: How To Measure Anything 2nd Ed.pdf (2,78MB; 3 download)
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Abstrak
Finding the answers to most questions usually begins with measuring. But when it comes to answering questions that plague business and society – Will this new product succeed? Will that company fail? How valuable is a human life? – the usual tools of measurement fall short. Metrics expert Douglas W. Hubbard offers a logical, reasoned explanation of how to assign a dimension to anything, especially intangibles or “soft” issues.
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