Detail Koleksi Creating an Innovative Marketing Strategy based on Kano-Blue Ocean Approach (article of The Journal of the Korea Contents Association Volume 15, Issue 12, 2015, pp.534-540) Bibliografi Author: Fan, Liu ; Sukwadi, Ronald ; Moon, Jae-Young Topik: SWOT; Porter's Five Forces; Kano Model; Innovative Marketing Strategy; Blue Ocean; JABFUNG-RS-FT-2017-05; JABFUNG-2020-RSFT-05 Bahasa: (EN )     Penerbit: The Korea Contents Association     Tahun Terbit: 2015     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: CCTHCV_2015_v15n12_534.pdf (1,08MB; 8 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstrak One of today's most frequently discussed topics in the business world is how to escape from the intense red ocean and how to create an uncontested blue ocean. However, because there are few practical guidelines available on this topic, we will introduce a case study of an autobus company to show how it aspires to be a leader in the newly introduced autobus industry in Indonesia. Analyzed through a strategy canvas, Kano model, four actions framework and characterized as Kano-Blue Ocean approach, this case study provides valuable information on how accompany reinforces its competitive advantage from the red ocean while it transitions into a blue ocean by creating an innovative marketing strategy. This study provides a good example in the field of marketing and innovation management. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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