Detail Pengaruh Element of Surprise, Participation, & Immersion terhadap Emotional Experience, Brand Experience, Brand Personality, dan Brand Reputation Bibliografi Author: satriyo, Antonius Radityo Budi ; Salim, Lina (Advisor) Topik: Element Of Surprise; Element Of Participation; Element Of Immersion Emotional Event Experience; Brand Experience; Brand Personality; Brand Reputation Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2016     Jenis: Theses - Master Thesis Fulltext: Antonius Radityo Budi Satrio’s Master Theses.pdf (4.82MB; 21 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-882 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract This research is designed to identify the impact of element of surprise, participation, and immersion towards emotional event experience, brand experience, brand personality, and brand reputation. The population for this research is the whole audience of Ada Apa Dengan Cinta 2 movie which aware and have historical consumption experience with ready to drink (RTD) mineral water branded under the name of Aqua in Jakarta area. The sampling technique used for this research is purposive sampling. This research observed 270 audience of Ada Apa Dengan Cinta 2 movie as research sample. The research shows that surprise, participation, and immersion has positive impact on emotional event experience. While emotional event experience has positive impact on brand experience. And brand experience has positive impact on brand personality. And then brand personality has positive impact on brand reputation. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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