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BukuSuccessful event management : a practical handbook
Bibliografi
Author: Shone, Anton ; Parry, Bryn
Topik: Service; Hospitality; Travel & Tourism; Customs & Traditions
Bahasa: (EN )    ISBN: 978-1-4080-2075-3    Edisi: 3    
Penerbit: Cengage Learning EMEA     Tempat Terbit: Hampshire    Tahun Terbit: 2010    
Jenis: Books - Textbook
Fulltext: SEM APH 3ed.pdf (17.82MB; 15 download)
Abstract
This eagerly anticipated edition of Successful Event Management is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.
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