| The report is full of sensible guidance and principles for destination management. However, there is a particular theme that I should like to emphasise – one that reoccurs throughout the report – that successful destination management is based on effective partnership between the many organisations, public and private, that together deliver quality of experience to visitors. Bringing those players together into a team requires strong leadership – from a champion for tourism who has stature within the destination community. This is a vital ingredient for success in every destination. For ease of reference, each chapter can be read on its own, but the reader will gain maximum value by reading through the document as a whole, viewing each aspect within the context of the whole subject. |