Analisis Segmenting, Targeting, Positioning Pada Program Ahow Kick Andy  

Oleh:

Hermawan, Fransisca

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 5 no. 1 (May 2010), page 47-58.
Topik: Segmenting; Targeting; Positioning; Television program
Fulltext: 47-58.pdf (9.5MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
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Isi artikel

Understanding human need is not an easy job. These needs are not always easily detectable. People sometimes do not aware their needs or wants especially in entertainment field. As a professional corporation, the hard work must flow after the other with creativity to create something interesting and long lasting product which can fulfil consumers needs and wants. Kick Andy as one unique talk show at Metro TV try to be market leader for talk show program, by using segmenting, targeting, and positioning (STP). From segmenting Kick Andy program chose audiences from middle up class because of some factor in this show, such as high education level talk show and topic in every show. The program promise give the best shot in entertaining and gaining the knowledge more deeper exact from the share and television rating. It means that the target market have been reach in chosen segment. The positioning words always remember in Kick Andy's are "Use Your Heart not the Brain Solely in Seeing an Event" .

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