Detail Media today : mass communication in a converging world Bibliografi Author: Turow, Joseph Topik: Mass media Bahasa: (EN )    ISBN: 978-0-203-11158-1    Edisi: 5th     Penerbit: Routledge     Tempat Terbit: New York    Tahun Terbit: 2014     Jenis: Books - Textbook Fulltext: MTMCiaCW.pdf (9.47MB; 4 download) Abstract Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Kajian editorial 'I have found Media Today to be the ideal text for teaching undergraduates about media industries, media professions, and media audiences. Turow takes a much-needed critical approach to examining not just media content but the structural arrangements that produce the content, and the political economy of regulation that has led to the conglomeration of today’s media companies. Diverse, inclusive, and speaking to gender and the multicultural dimensions of the media, it’s simply the best text around for an introduction to mass communications.' ?Carolyn Byerly, Professor of Media Studies, School of Communication, Howard University Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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