Detail Designing brand identity: an essential guide for the whole branding team Bibliografi Author: Wheeler, Alina Topik: Brand name products; Branding (Marketing); Trademarks—Design; Advertising—Brand name products Bahasa: (EN )    ISBN: 978-1-118-41617-4    Edisi: 4th     Penerbit: John Wiley & Sons.     Tempat Terbit: Hoboken, New Jersey    Tahun Terbit: 2013     Jenis: Books - Textbook Fulltext: DBI4thed.pdf (19.57MB; 10 download) Abstract From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity Kajian editorial "The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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