Building the Co-Creative Enterprise  

Oleh:

Ramaswamy, Venkat ; Gouillart, Francis

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 88 no. 10 (Oct. 2010), page 100.
Topik: Companies; Process Design; Co-Creation

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.41 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Virtually all companies worry about their customers’ experiences with their products and services. But how many care about the experiences of their other stakeholders who directly or indirectly shape customers’ experiences—from employees, suppliers, and distributors, to NGOs and regulators? We mean seriously care. Sure, companies have strived over the years to build more trusting relationships with stakeholders and to involve them more deeply in solving problems. We’ve seen Japanese-style participative management, “partnerships” with suppliers, quality circles, lean production, and Six Sigma. And the latest thing, of course, is to invite everyone to trade ideas and opinions on company websites and through social media like Facebook.

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