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BukuAnalisis Pengaruh Servicescape pada Service Quality dan Customer Satisfaction terhadap Revisit Intention di Restoran Nanny’s Pavillon
Bibliografi
Author: PASKAHLISNA, FIRDIANTI KURNIA ; Sukwadi, Ronald (Advisor)
Topik: Restaurant; Servicescape; Service Quality; Customer Satisfaction; Revisit Intention; Structural Equation Modelling (SEM)
Bahasa: (ID )    
Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015    
Jenis: Theses - Undergraduate Thesis
Fulltext: Firdianti Kurnia Paskahlisna's Undergraduate Theses.pdf (8.55MB; 52 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FTI-1238
    • Non-tandon: tidak ada
    • Tandon: 1
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Abstract
Restaurants with various concepts or themes are in trend now. Every restaurant has its own distinctive characteristic that differentiates it from other restaurants. Concept or theme presented by the restaurant is included in the Servicescape which focus more on the physical environmental atmosphere like interior, exterior, layout, audio and the room's smell. This research has a purpose to know the effect of servicescape to the customer's satisfaction and service quality towards the revisit intention at Nanny's Pavillon where through those variables, it is hoped to give a fsuggestion that can attract the attention from the customers to revisit the restaurant and to know the significant relation of each variable. The samples which are used for this research are the customers of Nanny's Pavillon in Jakarta aged 18 and over with total of 174 respondents. Technique that was used to gather the samples is purposive sampling with using Structural Equation Modelling (SEM) to process the data. The result of the research stated that there is a significant effect of the Servicescape with Service Quality and Customer Satisfaction.
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