Bisnis Berorientasi Pasar akan Menguntungkan Pelanggan, Karyawan, dan Pemegang Saham  

Oleh:

Supranto, Johannes

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Ekonomi dan Bisnis vol. 4 no. 2 (Aug. 2004), page 171-179.
Topik: Team Approach; Market Orientation; Business; Customer Focus; Competitor Orientation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ100.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The strength of a business’s market orientation is directly related to its ability to develop market-based strategies that deliver high levels of customer satisfaction. Three components in achieving a strong market orientation. First, a business must have strong individual market orientation among all its managers and employees; second, market - oriented business having a strong customer commitment; and third, the ultimate goal of a strong market - orientation is to develop and implement marketing strategies that attract, satisfy, and retain target market customers. Keeping customer contributed to both current and future profits, enabling a business to invest in other market opportunities. In the end, a strong market orientation rewards customers, employees, and shareholders.

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