Detail Analisis Pengaruh Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Dan Loyalitas Konsumen (Survey Pada Pengunjung Roxymas Pengguna Smartphone Samsung Berbasis Android) Bibliografi Author: Prasetya, Wibawa (Advisor); Hasan, Fjar Muhammad Topik: AMOS; Quality Product; Promotion; Price; Purchase Decision; Loyalty Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Theses - Undergraduate Thesis Fulltext: Fajar Muhamad Hasan’s Undergraduate Theses.pdf (3.1MB; 79 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1180 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Nowadays, competition in the world significant change, the change can be seen from the increasing competition between companies, where the company will continue to thrive if the purpose of the company is achieved, even more than expected. Companies must be able to determine the strategy to get the customer, so that the business of the company is to survive and even be able to win the competition with its competitors. This study aimed to explore the influence of the products quality, promotions and price on purchase decisions and loyalty. The sample was 215 respondents mall visitors Roxymas the Samsung Galaxy S series. The sampling technique using purposive sampling.Pengambilan data is done using a questionnaire with Likert scale. Before use questionnaire was tested for validity and reliability especially by using software SPSS 17. Validity and reliability tests conducted on 50 respondents, the validity of the test results is contained 3o question items were declared invalid and 2 item question declared invalid, then the validity of the test, obtained The fifth vaiabel reliable or constant. To identify the effect of the product, promotion and price on purchasing decisions and loyalty, the data is processed using the software AMOS 20. The results of the study showed that the quality of products significantly influence purchasing decisions, while the promotion does not significantly influence purchasing decisions and price also does not significantly influence the decision purchase, then the quality of the product does not affect the loyalty, the promotion has no effect on loyalty, loyalty and prices affect the decisions pembelianberpengaruh loyalty. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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