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ArtikelReview: Philip N. Howard, New Media Campaigns and the Managed Citizen.  
Oleh: Chadwick, Andrew
Jenis: Article from Article
Dalam koleksi: European Journal of Communication vol. 22 no. 2 (2010), page 239-241.
Topik: Media; Citizen
Fulltext: 239.full.pdf (132.42KB)
Isi artikelThis is an important book. Philip Howard provides what is arguably the first rigorous insider account of the dynamics of campaign communication in the Internet age. Armed with an innovative methodology, which he terms ‘network ethnography’, Howard takes us on a wonderfully written journey through the Internet campaigns of the US major elections since 1998. Scholarly insider accounts are rare enough in political communication, but they are even scarcer in the field of new media and politics, where there are many analyses of political organizations’ websites but far fewer attempts to unearth the values and ideologies that shaped them from the inside. It is to Howard’s credit that he sticks to his guns, eschewing the literature of hype and preferring to narrate an in-depth description of the world as his protagonists see it and as he, the analyst, sees it.
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