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Reviews Andrew Chadwick, Internet Politics: States, Citizens, and New Communication Technologies. Oxford and New York: Oxford University Press, 2006.
Oleh:
Erickson, Mark
Jenis:
Article from Article
Dalam koleksi:
European Journal of Communication vol. 22 no. 2 (2010)
,
page 237-239.
Topik:
Internet Politics
;
Communication Technologies
Fulltext:
237.full.pdf
(112.43KB)
Isi artikel
The sale of YouTube to Google on 13 November 2006 for a staggering US$1.65 billion after only 21 months online is a good example of why it is so difficult to write about the Internet. YouTube (a global website that allows users to upload and share their home-made videos) hit the market at exactly the right time, made a huge amount of money for its founders, and probably alarmed many ‘traditional’ content providers in the process. Before it went online in February 2005 it would have been almost impossible to predict just how popular YouTube would become. Equally, it would have been hard to predict the factors that led to its success and almost exponential growth in users, currently estimated at 20 million per month, which include the power of word of mouth advertising, the increase in affordability and availability of broadband connections, the release of Macromedia’s FlashPlayer 8 (much easier to download than its predecessor) and the widespread availability of home digital video cameras and simple to use home computer video editing software.
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