Detail Consumer Purchase Intention for Green Personal Care Products in Indonesia (presented at The 9th International Conference on Knowledge-Based Economy and Global Management at Tainan, Taiwan, 7-8 November, 2013) Bibliografi Author: Nugroho, A.Y. Agung ; Nugroho, Agustini Topik: attitude toward green purchases; ecological knowledge; consumer values; social influence; green purchase intention; JABFUNG-AYN-2016-B05 Bahasa: (EN )     Penerbit: Southern Taiwan University of Science and Technology     Tempat Terbit: Tainan, Taiwan    Tahun Terbit: 2013     Jenis: Papers/Makalah - pada seminar internasional Fulltext: Consumer Purchase Intention for green Personal Care Product NUGROHO.pdf (633.24KB; 10 download) Consumer Purchase Intention for Green - text optim - plus cover.pdf (3.75MB; 14 download) Abstract Green Marketing concept, a marketing study on the environment destruction, has become an important trend and icon in modern business. Demands on environment-friendly products are on the rise in both developing and developed nations. From the green marketing concept emerges a green consumerism phenomenon. This attitude is motivated not only by a desire to satisfy the needs, but also by the people’s care for the social welfare. Green consumerism can be seen from the intensity of green-product purchases. This study aims at finding out to what extent ecological knowledge, consumer values and social influence have an impact on the consumers’ attitudes of toward green purchases, which can later have an influence on the intensity of green products. Empirical data analysis used in this study is the Structural Equation Modeling (SEM) with 150 respondents. There are four hypotheses in this study: Social influences have a positive impact on the Green Purchase Intention, Social influences have a positive impact on the Attitude Toward Green Purchase, Consumer Value has a positive impact on the Attitude Toward Green Purchase, and the Attitude Toward Green Purchase has a positive impact on the Green Purchase Intention. This study also found a significant impact between Ecological Knowledge and Customer Value on the Green Purchase Intention, and so does Ecological Knowledgeon the Attitude Toward Green Purchase. This can be interpreted as eventhough consumers have a high degree of Ecological Knowledge and know the green products have Customer Value, it does not necessarily follow that they chose these products, because the Social Influence factors plays more role in this respect. This study highlights that the Social Influence is an important factor which needs to be scrutinized by the green product marketers. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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