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Review: Terry Flew, Understanding Global Media. Basingstoke: Palgrave Macmillan, 2007. £55.00 (hbk), £18.99 (pbk). 272 pp.
Oleh:
Crisell, Andrew
Jenis:
Article from Article
Dalam koleksi:
European Journal of Communication vol. 23 no. 1 (2010)
,
page 102-104.
Topik:
Global Media
Fulltext:
102.full.pdf
(111.82KB)
Isi artikel
What does ‘global’ mean? Does it mean ‘having worldwide reach’ – the ability to send messages from a particular place to different parts of the globe; or ‘having worldwide presence’ – the ability to send messages from, as well as to, different parts of the globe? ‘Media’ can have different meanings, too. Telecoms operators offer pure media – channels of communication and nothing else – but broadcasters like Sky and the BBC fill their media with messages, or content. Media analysis then becomes a matter of culture as well as technology.
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