Detail Review: Terry Flew, Understanding Global Media. Basingstoke: Palgrave Macmillan, 2007. £55.00 (hbk), £18.99 (pbk). 272 pp.   Oleh:  Crisell, Andrew Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 23 no. 1 (2010), page 102-104. Topik: Global Media Fulltext: 102.full.pdf (111.82KB) Isi artikel What does ‘global’ mean? Does it mean ‘having worldwide reach’ – the ability to send messages from a particular place to different parts of the globe; or ‘having worldwide presence’ – the ability to send messages from, as well as to, different parts of the globe? ‘Media’ can have different meanings, too. Telecoms operators offer pure media – channels of communication and nothing else – but broadcasters like Sky and the BBC fill their media with messages, or content. Media analysis then becomes a matter of culture as well as technology. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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