Detail Reviews: Nelly Elias, Coming Home: Media and Returning Diaspora in Israel and Germany. New York: State University of New York Press, 2008. US$60.00. 175 pp.   Oleh:  Negrine, Ralph Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 24 no. 2 (2010), page 235-237. Topik: Media and Returning Diaspora Fulltext: 235.full.pdf (68.4KB) Isi artikel Of politics but to politics generally due to the lack of ability to participate meaningfully outside periodic elections. Savigny argues that ‘political marketing relies upon a notion of participation which assumes that voters take part in the formal mechanisms of elections’. This is fundamentally true of political marketing as a practice; however, it is the marketers and practitioners that make this assumption. It could be argued that politics presumes civic duty, but marketing actually does not. A key function of marketing is to encourage participation within a marketplace, not simply as consumers of essentials but also the latest technology. Perhaps it is politics as a civic duty that needs more marketing, or perhaps politics as an activity needs recasting and rebranding to be made relevant to modern society. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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