Detail Editorial: EJC Symposium Special Issue   Oleh:  McQuail, Denis Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 24 no. 4 (2010), page 387-389. Topik: Mass Communication Fulltext: 387.full.pdf (72.92KB) Isi artikel For some time the paradigm of mass communication has been found both wanting and misleading in the sense of misdirecting much of the effort of theory and research. It has also proved very resilient, perhaps because of its simplicity and its broad appeal both to those, such as big media producers, advertisers and propagandists, who would like it to work, and to critics who see it as embodying a form of society (centralized, oppressive, manipulative) that needs to be opposed and dismantled. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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