Detail Book review: Tilo Hartmann (ed.), Media Choice: A Theoretical and Empirical Overview, Routledge: New York, 2009; 306 pp.: £24.99   Oleh:  Elasmar, Michael G Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 25 no. 3 (2010), page 296-298. Topik: Theoretical; Empirical Fulltext: 296.full.pdf (74.15KB) Isi artikel Tilo Hartmann has edited a book that focuses on media choice and that contains manuscript contributions by a group of fine scholars. According to the editor, the book is a follow-up to Selective Exposure to Communication edited by two very notable and prominent contributors to communication theory: Zillmann and Bryant. There is no doubt that Selective Exposure made a solid contribution to our theoretical knowledge pertaining to media selection. There is also no doubt, however, that the media landscape has changed a lot since Selective Exposure was published in 1985. Thus, an attempt to publish a follow-up to Selective Exposure is a worthy endeavour. According to Hartmann, Media Choice has two target audiences: scholars/researchers and media practitioners. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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