Detail Book Review: Ken Auletta, Googled, Penguin: New York and London, 2009; 400 pp.: US$27.95 Andrew Keen, The Cult of The Amateur, Doubleday: New York and London, 2007; 244 pp.: £9.99   Oleh:  Tonello, Fabrizio Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 25 no. 3 (2010), page 289-293. Topik: The Cult of The Amateur; Doubleday Fulltext: 289.full.pdf (85.04KB) Isi artikel American media reporter Ken Auletta (Three Blind Mice, Backstory: Inside the Business of News) has produced a timely book, Googled, which hit the stands in November 2009. Auletta has done a thorough job in covering Sergey Brin’s and Larry Page’s careers from Stanford students to Silicon Valley entrepreneurs to ‘Don’t-be-Evil’ billionaires. His conclusion is: ‘The world has been Googled. We don’t search for information, we “google” it. Type a question in the Google search box, as do more than 70 percent of all searchers worldwide, and in about a half second answers appear.’ It is this success that pushed the company from a revenue of about US$3.2 billion in 2004 to a mind-boggling figure, US$21.8 billion, in 2008. Thereafter tax income skyrocketed from US$399 million in 2004 to US$4.2 billion in 2008. Google’s shares price, which stood around US$300 in January 2009, had reached $600 by December. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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