How We When Digital Without A Strategy  

Oleh:

Semler, Ricardo

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 78 no. 5 (2000), page 51-61.
Topik: Digital; employee empowerment; entrepreneurship; internet; leadership; organizational behaviour; organizational change

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.15 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Once you say what business you're in, you put your employees into a mental straitjacket and hand them a ready - made excuse for ignoring new opportunities. So rather than dictate his company's identity, Ricardo Semler - the majority owner of Semco in Sao Paulo, Brazil - lets his employees shape it through their individual efforts and interests. "I don't know what Semco is," he writes in this first - person account of his company's expansion from manufacturing to Internet services. "Nor do I want to know." The author shares some of the lessons he has learned : Forget about the top line. Never stop being a start - up. Don't be a nanny (treat your employees like adults). Let talent find its place. Make decisions quickly and openly when it comes to reviewing proposals for new businesses. And partner promiscuously : "Our partners," Semler says, "are as much a part of our company as our employees."

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