Comparing Online Information Effects : A Cross-Cultural Comparison of Online Information and Uncertainty Avoidance  

Oleh:

Vishwanath, Arun

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 30 no. 6 (Dec. 2003), page 579-598.
Topik: online auctions; eBay; information effects; uncertainty avoidance; cross-cultural differences; Hofstede
Fulltext: Vol 30, no 6, page 579-598.pdf (134.89KB)

Isi artikel

Despite the global reach of the Internet, extant cross-cultural research is limited to examining the uses and users of the medium rather than the effects of information presented within it.T he current exploratory study investigates the effects of differing information on participants within a standardized Web site across three cultures: Germany, Japan, and the United States.T he findings reveal a significant interaction between culture, information, and uncertainty avoidance.Online interactants in high uncertainty-avoidance cultures such as Japan seem to exhibit drastic behavioral changes when faced with limited information within an ambiguous decision context as compared to similar participants in Germany and the United States.T he overall findings are consistent with Hofstede’s (1984, 1991, 2001) perspective on culture and uncertainty avoidance.

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