The Borders of The Domestic Market and Their Importance for The Economy of The Film Industry: The Swiss Case Study  

Oleh:

Cucco, Marco

Jenis: Article from Article
Dalam koleksi: European Journal of Communication vol. 25 no. 2 (2010), page 153-167.
Topik: Cultural Discount; Domestic Market; Film Consumption; Linguistic Regions; Switzerland
Fulltext: 153.full.pdf (342.12KB)

Isi artikel

This study analyses the economic relevance of the domestic market for national film industries, adopting first a historical and theoretical approach, and then by using Switzerland as a case study for quantitative research on film consumption. The analysis of the Swiss film market has a triple purpose: (1) to confirm the importance of the domestic market for the economy of national film industries; (2) to discover how the Swiss market can be considered (a single national market? three distinct markets? or an extension of the German, French and Italian cinema markets?); and (3) to discover if it still makes sense to consider the domestic market as a trade area limited by national borders or whether is it more realistic to think of it in terms of local and/or transnational cultural regions.

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