Elaboration of the Hostile Media Phenomenon : The Roles of Involvement, Media Skepticism, Congruency of Perceived Media Influence, and Perceived Opinion Climate  

Oleh:

Choi, Jounghwa ; Yang, Myengja ; Chang, Jeongheon JC

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 36 no. 1 (Feb. 2009), page 54-75.
Topik: hostile media perception; involvement; presumed media influence; perceived opinion climate; media skepticism
Fulltext: Vol 36, no (1), page 54-75.pdf (163.84KB)

Isi artikel

Hostile media perception (HMP) is a phenomenon showing the significance of individual factors in evaluation of media content. Extending theoretical understanding of HMP, this study has two purposes: (a) to examine the roles of different types of involvement in hostile media effect (HME), that is, value-relevant and outcome-relevant involvement, and (b) to explore relationships between HMP and other media-related perceptions, such as congruency of perceived media influence, media skepticism, and perceived opinion climate. Data were collected from college students in South Korea. Results suggest that value-relevant involvement, rather than outcome-relevant involvement, is a critical predictor of HMP in the context of news coverage of the National Security Law in Korea. HMP also was a significant predictor of congruency of presumed media influence, which in turn predicted perceived opinion climate.

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