Looking the Other Way : Selective Exposure to Attitude-Consistent and Counterattitudinal Political Information  

Oleh:

Knobloch-Westerwick, Silvia ; Meng, Jingbo

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 36 no. 3 (Jun. 2009), page 426-448.
Topik: selective exposure; cognitive dissonance; attitudes; attitude strength; accessibility
Fulltext: Vol 36, no (3), page 426-448.pdf (336.53KB)

Isi artikel

an experiment with two computer-based sessions (complete data for 156 participants) examined selective exposure to attitude consistent and counterattitudinal media messages. In the first session, participants indicated interest in politics and news, political attitudes, with four target issues embedded, along with attitude certainty and importance. attitude accessibility data were derived from response latencies. In the second session, participants browsed an online opinion forum with eight texts about four issues, each with a pair of articles presenting opposing views. Selective exposure was unobtrusively recorded by software and coded as attitude-consistent and counterattitudinal based on individual participants’ attitudes. Results show that attitudeconsistent exposure dominated regardless of particular issue, with 36% more reading time. Higher habitual news use and attitude certainty both fostered attitude-consistent exposure. Selection of counterattitudinal articles was more likely among participants with greater interest in politics, conservative party preference, stronger party preference, more accessible attitudes, and higher attitude importance.

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