Can Inoculation Withstand Multiple Attacks? : An Examination of the Effectiveness of the Inoculation Strategy Compared to the Supportive and Restoration Strategies  

Oleh:

Ivanov, Bobi ; Pfau, Michael ; Parker, Kimberly A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 36 no. 5 (Oct. 2009), page 655-676.
Topik: inoculation; resistance; multiple attacks
Fulltext: Vol 36, no (5), page 655-676.pdf (162.63KB)

Isi artikel

This investigation introduced multiple competitive attacks in order to assess the effectiveness of inoculation treatments in protecting established attitudes in a natural setting. A four-phase experiment was conducted involving 433 participants. The results revealed that the effectiveness of refutational inoculation messages dissipated some in the face of an additional attack. Still, refutational inoculation messages proved to be more effective than supportive, restoration, and control (no message) conditions in protecting established attitudes in the face of multiple attacks. The content of an additional attack (the same as the first attack or different) did not affect the capacity of inoculation refutational messages to confer resistance to competitive attacks.

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