Virtual Gender Identity: The Linguistic Assimilation to Gendered Avatars in Computer-Mediated Communication  

Oleh:

Palomares, Nicholas A. ; Lee, Eun Ju

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Language and Social Psychology (Full Text) vol. 29 no. 1 (Mar. 2010), page 5-23.
Topik: gender-linked language; social identity; intergroup communication; message production; stereotypes; prototypes
Fulltext: Vol 29, no (1), page 5–23.pdf (279.98KB)

Isi artikel

This research examined how individuals’ gendered avatar might alter their use of gender-based language (i.e., references to emotion, apologies, and tentative language) in text-based computer-mediated communication. Specifically, the experiment tested if men and women would linguistically assimilate a virtual gender identity intimate by randomly assigned gendered avatars (either matched or mismatched to their true gender). Results supported the notion that gender-matched avatars increase the likelihood of gender-typical language use, whereas gender-mismatched avatars promoted countertypical language, especially among women. The gender of a partner’s avatar, however, did not influence participants’ language. Results generally comport with self-categorization theory’s gender salience explanation of gender-based language use.

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