Detail Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation Bibliografi Author: berseder, Magdalena O’ ; Schlegelmilch, Bodo B. ; Murphy, Patrick E. ; Gruber, Verena Topik: Corporate social responsibility; Scale development; Consumer perceptions of CSR; Gestalt of CSR; CSR measurement tools; CSR policies; CSR programs Bahasa: (EN )     Penerbit: Springer Science & Business Media     Tahun Terbit: 2013     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: art_10.1007_s10551-013-1787-y.pdf (443.56KB; 18 download) Abstract Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers’ response to CSR, it remains unclear how consumers perceive CSR and which ‘‘Gestalt’’ consumers have in mind when considering CSR. Academics and managers lack a tool for measuring consumers’ perceptions of CSR (CPCSR). This research explores CPCSR and develops a measurement model. Based on qualitative data from interviews with managers and consumers, the authors develop a conceptualization of CPCSR. Subsequently, model testing and validating occurs on three large quantitative data sets. The conceptualization and the measurement scale can assist companies to assess CPCSR relative to their performance. They also enable managers in identifying shortcomings in CSR engagement and/or communication. Finally, the paper discusses implications for marketing practice and future research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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