Beating Microsoft at Its Own Game  

Oleh:

Froomkin, A. Michael ; DeLong, J. Bradford

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 78 no. 1 (2000), page 159.
Topik: microsoft; antitrust laws; book reviews; competition; high technology; strategy formulation

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.15 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Entrepreneur Charles H. Ferguson created FrontPage with the notion of establishing a proprietary software standard for the Internet. His company, Vermeer, did beat competitors to market with an authoring tool for Web pages ; soon after, Ferguson sold the company and the technology to Microsoft for $130 million. In his book, High Stakes, No Prisoners : A Winner's Tale of Greed and Glory in the Internet Wars (Times Books, 1999), Ferguson, an industry analyst and government policy analyst, offers a detailed and extraordinarily honest account of his experiences in the world of high - tech start - ups. Reviewers J. Bradford DeLong and A. Michael Froomkin note that other books may present a more thorough account of the high-tech industry, but few contain the streetwise business philosophy Ferguson pumps into this book. His multiplicity of vision gives the book its depth - though his awareness of his own shortcomings does not give him humility in assessing others' actions. The reviewers take issue with Ferguson's narrative only when he argues that Microsoft's strategy of gaining proprietary control over software standards is the only game in town. Another approach is also worth considering: nonproprietary, "open source" software. Microsoft's principal competitive restraint - in the operating system business, at least - isn't Sun or Apple. It's open - source software, particularly the Linux freeware operating system. Ferguson concludes that Linux is unlikely to have more than a small niche in the market. But the reviewers suggest that some emerging aspects of the open-source movement mean that freeware still poses a threat to Microsoft.

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