Business to Business Marketing or also called B2B marketing, is marketing from one company conducting commerce with another company. B2B (Business to Business) marketing is different from B2C (Business to Consumer) marketing in a
number of ways, the frequency of buying and selling in B2B more infrequent, and the relationship pattern is personal, it only involves some people in the buying or selling process, As a result, companies need to understand how the buyer should be approached. PT. K. Medika is one of the companies that implement a B2B marketing system in its business activities. The purpose of this research is to
understand application of B2B marketing strategies at PT. K. Medika due to marketing the aesthetic medic product. In this research the researcher uses descriptive and qualitative methods with using observation, documentation, and in-depth interviews to the decider in that company as many as 3 (three) peoples. Then the data is being analyzed with
appropriate theories and indicators, which are segmentation, targeting and positioning (STP), marketing mix, and customer relationship.
The Finding of the research shows that B2B marketing strategies runs by PT. K. Medika are by determine the segment and the target market is being served, create competitive advantages by implementing marketing mix strategies such as maintain product quality, good image, competitive prices, easy of payment, good distribution, advertising, and doing promotional mix. PT. K. Medika also retains their customers by build customer loyalty, serves customer needs, and maintains good relationships with customers. |