United States : Business Communication and Public Relations for ESL Students  

Oleh:

McElreath, Mark ; Shadrova, Valeria

Jenis: Article from Bulletin/Magazine
Dalam koleksi: ENGLISH TEACHING FORUM (http://exchanges.state.gov/englishteaching/forum/archives.html) vol. 33 no. 2 (Apr. 1995), page 48.
Fulltext: Business Communication and Public Relations for ESL Students.pdf (239.13KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE34.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Russia has established its first four-year degree program in public relations at the Electrotechnical University in St. Petersburg. Most of the teachers are ESL specialists and are faculty members in the university's Department of Foreign Languages. They use English to teach Western concepts of professional public relations because much of the body of knowledge in this field is in English (PRSA, 1988, 1990, 1993). As the subject is taught at most major universities in the West and-within the past few years-at universities in newly emerging market economies in Eastern Europe, the former Soviet Union and elsewhere, public relations is considered an important management function that uses all forms of communication to establish and facilitate understanding between an organization and its many publics (Cutlip, Center, Broom, 1993). The best university programs teach students to recognize and criticize heavy-handed propaganda and unethical uses of advertising and public relations techniques. They also focus on legal and ethical ways that businesses communicate today (Design for Public Relations Education, 1993).

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