How I Did It: Google’s CEO on the Enduring Lessons of a Quirky IPO  

Oleh:

Schmidt, Eric

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 88 no. 5 (May 2010), page 108.
Topik: Google; IPO; Company

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.40 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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It happened six years ago, but I still remember every detail of our journey to becoming a public company. It was a uniquely “Googley” experience that to this day says a lot about who we are. An IPO can change a company. Many in the media seemed certain that if we went public, the Google ethos wouldn’t survive. A public offering would be “one of the worst things that could happen to Google,” said Danny Sullivan, editor of the Search Engine Watch newsletter and a well-regarded industry commentator. People predicted that we would suddenly be divided into haves and have-nots on the basis of how many shares of Google stock each of us held. The talent would cash out and quit. A new focus on pleasing Wall Street would cause us to lose our prized objectivity and independence. Developing the infrastructure to become a public company would dull our edge. Ultimately, people feared that as Google transitioned from a bright young start-up to a mature public company, it would lose the quirky spirit that had made it so innovative.

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