| This research aims to analyze Brand Equity and propose promotion programs of a place for selling and buying secondhand big motorcycles which was famous as JR-1 Motosport; the specificity of the research is the secondhand products of Ninja 250. Using the theory of Brand Equity - including Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty - the writer of this research paper aims to know about the levels of JR-1 Motosport's Brand Equity and link it to the Cross-Tab Examination in order to find out the relationship between the interest of buying secondhand Ninja 250 and the influence of Brand Equity. Various solutions in the forms of many promotion programs — analyzing nowadays conditions specifically ~ has brought out new ideas, from the service strategy, promotion, provision of a logo, until JR-1 Motosport can own a special shop in the future. The new service of "JR-1 Care" will bring out sensitivity for the consumers, and the publications in the internet by using website and forum services in the automotive field will also help the consumers more. |