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Detail
ArtikelGoing solo: Nature called, he listened  
Oleh: Kowitt, Beth
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 161 no. 5 (Apr. 2010), page 30.
Topik: Service; GCI Group; Joel Babbit
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16.42
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIn a service business, your clients can also be your teachers. Joel Babbit, the Atlanta-based president of PR firm GCI Group, realized that after Dell (DELL, Fortune 500) -- a client -- started spending big to promote its environmental-responsibility programs. To bone up on the green world, Babbit went online, only to find academic websites and tiny operations that left him confused. There was nothing for mainstream consumers.
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