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Going solo: Nature called, he listened
Oleh:
Kowitt, Beth
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 161 no. 5 (Apr. 2010)
,
page 30.
Topik:
Service
;
GCI Group
;
Joel Babbit
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.42
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
In a service business, your clients can also be your teachers. Joel Babbit, the Atlanta-based president of PR firm GCI Group, realized that after Dell (DELL, Fortune 500) -- a client -- started spending big to promote its environmental-responsibility programs. To bone up on the green world, Babbit went online, only to find academic websites and tiny operations that left him confused. There was nothing for mainstream consumers.
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