Internet banking service technology is rapidly growing in Indonesia, public awareness of the importance of the internet banking began to grow along with the safety and comfort for its users. This study will specifically address the effect of Trust
and Communication by partially and simultaneously to the customer loyalty of internet banking users.
This study was conducted using multiple linear regression method by distributing questionnaires to 100 respondents from the Internet Banking users in Jakarta. The instruments that used is Trust, Communication, and Loyalty of Internet
Banking users. Hypothesis test is done by using F test and t test. The result of this research found that: There are positive influence of Trust (X1) and Communication (X2) together with Loyalty (Y), with coefficient determination r2 = 0,402 and similarity
regression Y = 5,009 + 0,471 X1 + 0,257. Based on result of research, can be concluded that the Loyalty can be increased by Trust and Communication. |