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ArtikelCommunity Service in Down Economic Times  
Oleh: Journal of Accountancy
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Accountancy vol. 209 no. 1 (Jan. 2010), page 50.
Topik: Community Service; Corporate Citizenship; Economic Hardship
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ85.28
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelThe stress of economic hardship can cloud corporate priorities. As a result, corporate citizenship activities may suffer at a time when the help is most sorely needed. Accounting firms and other businesses may lose sight of the fact that these volunteer activities make a positive difference in the community at little cost while providing numerous benefits for employees. Good corporate citizenship also builds a cache of goodwill that can improve the overall health and future of a business. Corporate-sponsored outreach events promote team spirit among employees, while developing personal and professional skills. Some companies even tie individual employee goals and objectives to participation in such events. Companies that support community volunteerism are also attractive to young hires, and their current employees are more likely to stay. The JofA interviewed representatives from the CPA community (see sidebar, “The Participants,” below) to learn more about the role corporate citizenship plays in their firms and companies. The following are excerpts from those interviews.
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