Identifying Quality-Of-Life Priorities For Societal Development: Using A Market Orientation To Benefit Citizens  

Oleh:

Peterson, Mark

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 26 no. 1 (Apr. 2006), page 45-58.
Topik: quality of life; societal development; conjoint analysis
Fulltext: 45.pdf (231.82KB)

Isi artikel

Both national and international policy makers have long needed a better understanding of the relative importance of quality-of-life (QOL) dimensions in a society. By taking a market orientation to benefit citizens, this research uses conjoint analysis and primary data from respondents in three countries (the United States, France, and Turkey) to explore how individuals assign importance weights across seven dimensions of QOL. The mean values for the importance weights of theseQOL dimensions in each country of this study were compared with those of an equal-weighting scheme and were found to be different in most instances. In addition, the same pattern of heterogeneity among the weights of the key QOL dimensions was observed across the three countries of this study.

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