Vulnerability In The Marketplace: Concepts, Caveats, And Possible Solutions  

Oleh:

Ringold, Debra Jones

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 25 no. 2 (Aug. 2005), page 202-214.
Topik: consumer vulnerability; education reform; school choice; adult basic education; public policy and marketing
Fulltext: 202.pdf (166.59KB)

Isi artikel

Vulnerable consumers fail to understand their preferences and/or lack the knowledge, skills, or freedom to act on them. To protect them, some want to censor information, restrict choices, and mandate behaviors. One-fifth of the American public is functionally illiterate, K-12 performance is declining, and yet a substantial majority of American consumers (adolescents included) appear to be marketplace literate. Rather than curtail consumer prerogatives to protect a vulnerable minority, education reform focused on the values, knowledge, and skills necessary to create and navigate responsive markets is proposed. Reformed adult and K-12 education can refine, expand, and accelerate learners’ informal and experiential understanding of marketplace fundamentals. The aim is to significantly replace trial and error with a robust understanding of markets, markets habitually governed by social virtues. Evidence suggests that these aims can be better achieved via K-12 choice and should be the focus of adult basic education reform.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali